NEAR AI
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Brand guidelines · v2.0

The NEAR AI brand, on one page.

Confidential, verifiable AI infrastructure for a user-owned AI economy — and the marks, color, and type that carry it.

Everything below is the working essential. The complete system (logo construction, layout ratios, the full palette) is one download away.

01 · Logo system

Three lockups, one system.

SVG and PNG, transparent, fixed palette. Use the color marks for hero and marketing; monochrome for dense UI.

01 · PrimaryWordmark: “NEAR AI”
Default. Most horizontal placements. Min width 120px.
NEAR AI
colorink + blue · lightSVGPNG
NEAR AI
blackink · lightSVGPNG
NEAR AI
whiteknockout · darkSVGPNG
NEAR AI
white-colorwhite + blue · darkSVGPNG
02 · SecondaryLockup: “N + AI”
Tighter horizontal space. Min width 90px.
N AI
colorink + blue · lightSVGPNG
N AI
blackink · lightSVGPNG
N AI
whiteknockout · darkSVGPNG
N AI
white-colorwhite + blue · darkSVGPNG
03 · TertiaryTile: icon
Self-contained. Any background. Never add a plate. Min 32px.
N tile
tile-colorblue + whiteSVGPNG
N tile
tile-blackink + whiteSVGPNG
N tile
tile-whitewhite + inkSVGPNG
N tile
tile-white-colorwhite + blueSVGPNG
Clear space
22% of logo height, all sides
Min width
wordmark 120 · lockup 90 · tile 32px
Formats
SVG + PNG @1x / 3x / 4x
Download all logos
02 · Color

A neutral base. One decisive blue.

Click any swatch to copy its hex. Blue guides attention; it never overwhelms.

Primary

Secondary

Greyscale ramp

Gradients · emphasis only

03 · Typography

Two families. Hierarchy by role.

Display for headlines, body for everything you read, mono for labels, code, and data.

Aa
Schibsted Grotesk
Display · headings & hero
Semibold · 600 · headings
Private AI you can cryptographically trust.
Medium · 500 · short headings
A user-owned AI economy.
Aa
Mona Sans
Body · all running text
Regular · 400 · workhorse
Confidential, verifiable AI infrastructure.
Semibold · 600 · emphasis & buttons
Nothing leaks out.
Aa
JetBrains Mono
Utility · labels, code, data
Numerals & glyphs
0123456789 # @ $
Eyebrows & labels · uppercase
Client key pair · Attestation · How it works
Regular · 400 · secondary text
Used for short blocks of secondary text: captions, metadata, terminal output.
04 · About NEAR AI

Confidential, verifiable AI infrastructure for a user-owned AI economy.

NEAR AI is an artificial intelligence research, engineering, and product development company committed to building an AI future owned by everyone. Founded by AI pioneer and former Google Research team member Illia Polosukhin, NEAR AI’s confidential and verifiable AI infrastructure empowers developers and enterprises to deploy AI models with full control over their data. With hardware-backed private inference via a simple API, NEAR AI Cloud runs sensitive AI workloads securely and at scale. NEAR AI Private Chat brings the same guarantees to everyday questions and research. Serving over 100 million users across platforms such as Brave Leo, OpenMind, and Phala, NEAR AI is proven infrastructure for transforming sensitive data into secure intelligence.

Download the complete logo kit.

Every lockup, every color variant, in SVG and PNG — packaged as a single download.