NEAR AI
NEAR AI · Brand guidelines V 2.0

The NEAR AI brand,
on one page.

Confidential, verifiable AI infrastructure for a user-owned AI economy, and the marks, color, and type that carry it.

Everything below is the working essential. The complete system (logo construction, layout ratios, the full palette) is one download away.

01 / Logo system

Three lockups, one system.

SVG and PNG, transparent, fixed palette. Use the color marks for hero and marketing; monochrome for dense UI.

01 / PRIMARY

Wordmark: “NEAR AI”

Default. Most horizontal placements. Min width 120px.
NEAR AI
colorink + blue · lightSVGPNG
NEAR AI
blackink · lightSVGPNG
NEAR AI
whiteknockout · darkSVGPNG
NEAR AI
white-colorwhite + blue · darkSVGPNG
02 / SECONDARY

Lockup: “N + AI”

Tighter horizontal space. Min width 90px.
N AI
colorink + blue · lightSVGPNG
N AI
blackink · lightSVGPNG
N AI
whiteknockout · darkSVGPNG
N AI
white-colorwhite + blue · darkSVGPNG
03 / TERTIARY

Tile: icon

Self-contained. Any background. Never add a plate. Min 32px.
N tile
tile-colorblue + whiteSVGPNG
N tile
tile-blackink + whiteSVGPNG
N tile
tile-whitewhite + inkSVGPNG
N tile
tile-white-colorwhite + blueSVGPNG
Clear space22% of logo height, all sides
Min widthwordmark 120 · lockup 90 · tile 32px
02 / Color

A neutral base. One decisive blue.

Click any swatch to copy its hex. Blue guides attention; it never overwhelms.

Primary
Secondary
Greyscale ramp
Gradients · emphasis only
03 / Typography

One family. Hierarchy by weight.

Regular is the workhorse. Medium for headings and emphasis. Bold for short headings only.

Aa
PP Neue Montreal
Primary typeface · all text
Regular · 400 · workhorse
Confidential, verifiable AI infrastructure.
Medium · 500 · headings & emphasis
A user-owned AI economy.
Bold · 700 · short headings only
Nothing leaks out.
Aa
PP Neue Montreal Mono
Light 300 · Regular 400 · technical text
Numerals & glyphs
0123456789 & #01
Eyebrows & labels · uppercase
>> Client key pair · attestation · how it works
Regular · 400 · minor secondary text
Used for blocks of minor secondary text: captions, metadata, and short technical notes set in regular weight for quiet, legible detail.
04 / About NEAR AI

Confidential, verifiable AI infrastructure for a user-owned AI economy.

NEAR AI is an artificial intelligence research, engineering, and product development company committed to building an AI future owned by everyone. Founded by AI pioneer and former Google Research team member Illia Polosukhin, NEAR AI’s confidential and verifiable AI infrastructure empowers developers and enterprises to deploy AI models with full control over their data. With hardware-backed private inference via a simple API, NEAR AI Cloud runs sensitive AI workloads securely and at scale. NEAR AI Private Chat brings the same guarantees to everyday questions and research. Serving over 100 million users across platforms such as Brave Nightly, OpenMind, and Phala, NEAR AI is proven infrastructure for transforming sensitive data into secure intelligence.

Download the complete logo kit.

Every lockup, every color variant, in SVG and PNG — packaged as a single download.